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https://hdl.handle.net/10495/23126| Título : | An agent-based behavioral model of technology consumers in a dynamic social network |
| Autor : | Soto Forero, Daniel Ceballos, Yony Fernando Sánchez Torres, Germán |
| metadata.dc.subject.*: | Toma de Decisiones Decision Making Comportamiento del Consumidor Consumer Behavior Redes sociales Social Networks Modelos basados en agentes |
| Fecha de publicación : | 2017 |
| Editorial : | Hikari |
| Resumen : | ABSTRACT: This article describes the design of a model to identify the relevant factors in the decision-making process of consumers that adopt technology within a dynamic social network. The proposed model includes specific theories and tools from the psychology of consumer behavior, social networks, and complex dynamical systems. The model has been developed to work with the mobile smartphone market and was able to describe trends similar to those described in the real world market. |
| metadata.dc.identifier.eissn: | 1314-7641 |
| ISSN : | 1313-6569 |
| metadata.dc.identifier.doi: | 10.12988/ces.2017.7757 |
| Aparece en las colecciones: | Artículos de Revista en Ingeniería |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| SotoDaniel_2017_BeavorialDynamicSocial.pdf | Artículo de investigación | 796.95 kB | Adobe PDF | Visualizar/Abrir |
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons
