Por favor, use este identificador para citar o enlazar este ítem: https://hdl.handle.net/10495/14867
Título : CSR Communication Strategies of Colombian Business Groups : An Analysis of Corporate Reports
Autor : Correa García, Jaime Andrés
García Benau, María Antonia
García Meca, Emma
metadata.dc.subject.*: Análisis de contenido
Content analysis
Responsabilidad social de los negocios
Social responsability of business
Comunicación en administración
Communication in management
Fecha de publicación : 2018
Editorial : MDPI
Resumen : ABSTRACT: The aim of this paper is to assess stakeholder orientation and corporate social responsibility (CSR) communication strategies in the business groups (BGs) of an emerging economy by means of content analysis. We worked with 30 non-financial BGs taken from the Colombian Stock Exchange. The study uses as its unit of analysis corporate reports that have been classified into four categories: annual reports (ARs), sustainability reports (SRs), combined reports (CRs), and integrated reports (IRs). The results show that IRs are the most similar reports, that Colombian BGs are mainly employee-oriented (ARs, SRs, CRs) and shareholder-oriented (IRs), and that response and involvement communication strategies are the most commonly used. Our research has theoretical and practical implications based on the assumption that the study of corporate reports has particular importance for those BGs with diversification strategies and international orientation, since it opens possibilities for future research.
ISSN : 2071-1050
metadata.dc.identifier.doi: 10.3390/su10051602
Aparece en las colecciones: Artículos de Revista en Ciencias Económicas

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